About
As the Head of Publicity & Influence at C2 Comms, I leverage nearly two decades of experience to build data-driven communication strategies for businesses seeking measurable growth in the MEA region.
Accountability
Delivering data-driven PR with transparent ROI
measurement, connecting every campaign to
tangible business outcomes.
Expertise
Bringing senior-level strategic counsel from award winning global brands that include: 3M, Anker Innovations, Autodesk, Axa Insurance, DHL, Google, Huawei, Honda, Intel, LG Electronics, Oracle, Pirelli, Zeekr and more.
Approach to Strategic Communications
To deliver true ROI, we need to move beyond simple reporting and unlock the full power of your data. Our approach to analytics needs to be a journey through three distinct levels of insight, transforming raw numbers into strategic insight
Descriptive
We start by analysing past performance to understand what happened in your campaign and why
Prescriptive
We then use AI-powered models to forecast future trends, anticipate potential crisis and identify emerging opportunities
Predictive
Finally, we recommend specific, data-backed actions you should take to achieve your goals and maximise your impact
Fun Facts
As the Head of Publicity & Influence at C2 Comms in Dubai, UAE, I live and breathe communications every day. Here are a few numbers that tell a deeper story about my experience and approach
18
Years of Experience in Marketing & Communications
100
Clients Advised that are Local, Regional & International
30
Awards for PR & Integrated Marketing Campaigns
153
Billion Dollar Projected PR Market by 2030
Expertise
Focused on results we seek to raise the level of our customers.
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